![]() On the Power Manager, you have better targeting abilities, okay? You can create ads on the fly, pretty much. So at some point, you want to graduate from the training wheels, from the basic proposal that the boosted posts are, into a more advanced or more complex way of doing things, which is the Power Manager. The vast majority of ads that you see running on Facebook are dark posts, and that can only be achieved easily with the Power Manager. In other words, they do not post on their fan pages unless they're doing something really specific. But the reality is that most advertisers, and … For example, myself and many other people are advertising heavily on Facebook, they do not use boosted posts on their fan page. Now, the reality is that boosted posts work really, really well when you have a fan page and you want to boost the posts that are on the fan page itself. Now, the reality is that the boosted post side of things is like having training wheels, okay? It's like having training wheels when you're kind of losing the fear of advertising on Facebook and actually spending some money on your business, because it does take some money to lift your business out of the ground, right? Who would say that? Like, there's no such thing as free traffic, as I keep saying that for the past three years.īut the reality is that when you're doing boosted posts, this is like having training wheels, okay? This is like the most basic side of the whole Facebook advertising platform, and it's completely fine when you're starting out, don't get me wrong.ĭon't feel bad if you're still using boosted posts, because at some point, you need the training wheels to learn how to ride a bike, so that you can take them off, and then you can ride a bike, and then you can do bike flips and wherever without breaking your neck, right? So that's amazing, that's an amazing way of starting off. A lot of people are spending a lot of money, actually, using this, boosted posts, okay? So that's all they're doing, they're boosting posts, and that's all they're doing, which is completely fine when you're starting out. ![]() Should you use boosted posts, or should you use the Power Manager? Now, here's the thing. “What should I do? Should I do boosted posts for my page? Should I use the Power Manager?” And I'm deliberately using the word “Power Manager,” because I think it was like three days ago, or only 72 hours ago, Facebook finally decided to merge the Power Editor with the Ads Manager together, so now I'm just calling it Power Manager. This is a question that I get a lot on the Facebook group, which is free, that you can join, and this is a question that I get a lot from people who are starting to advertise with Facebook ads. How are you guys doing today? I hope you guys are amazingly well. Hey guys, what's up? Hernan Vazquez here. Would you use boosted posts or the Power Manager to run Facebook ads? Stay tuned, because the fight is going to be epic. Ladies and gentlemen, tonight we have a fight to attend to. Now you can watch the full video above or read the transcript below. At some point, you’d want to graduate from that.īut if you feel like going further, definitely jump into the Power Manager tool.Īlso find out why your Facebook ad not delivering. If you’re just starting out, go with Boosted posts, but have in mind that this is like having “training wheels” for your ads. So, as we can see Power Manager has a lot more to offer.
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